Online Privacy Policy

ONLINE PRIVACY POLICY

Last Update 1/30/26

Portum Behavioral Health (“PBH,” “we,” or “our”) respects your privacy and is committed to protecting your personal information. This Online Privacy Policy explains how we collect, use, and safeguard information when you interact with our website, online forms, phone systems, or other digital services.

1. Information We Collect

We may collect the following types of information when you use our website:

Personal Information You Provide: Name, phone number, email, or other details you share through online forms, chat, or phone calls.

Health-Related Information: Any information you choose to provide about treatment needs or conditions (considered Protected Health Information “PHI” if you become a patient).

Technical Information: IP address, browser type, device information, and browsing activity.

Call Tracking Data: Phone numbers, call recordings, call duration, and related metadata.

Cookies & Tracking Technologies: Information collected through cookies, pixels, and similar tools to analyze website performance and support advertising.

2. How We Use Information

We may use collected information to:

‣ Respond to your inquiries and connect you with services.

‣ Operate, maintain, and improve our website and digital tools.

‣ Provide appointment reminders or follow-up communication.

‣ Support marketing, outreach, and advertising efforts (including retargeting ads).

‣ Comply with legal obligations and safeguard against misuse.

3. HIPAA & Protected Health Information (PHI)

If you become a patient of PBH, any health-related information you provide will be considered Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA) and applicable federal regulations, including 42 CFR Part 2 for substance use treatment.

We protect PHI according to these laws and only share it with individuals or organizations under proper authorization, or with third-party service providers who have signed Business Associate Agreements (BAAs) to ensure compliance.

4. Third-Party Services

We may work with third-party service providers who help us operate our website, manage secure forms, track calls, provide analytics, or deliver digital advertising. These providers may have access to certain information solely to perform services on our behalf and are required to protect it appropriately.

5. Cookies & Tracking Technologies

Our website uses cookies, pixels, and similar tools to:

‣ Analyze website traffic and trends.

‣ Improve site functionality and user experience.

‣ Deliver relevant advertising, including remarketing.

‣ You can disable cookies in your browser settings, but some features of the site may not work properly.

6. Your Choices & Rights

You may:

‣ Opt out of marketing communications at any time.

‣ Request access to, correction of, or deletion of information collected online.

‣ Contact us to ask how your information is being used.

7. Security

We use administrative, technical, and physical safeguards to protect information. However, no system can be guaranteed 100% secure. Information submitted online is transmitted at your own risk.

8. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect information from children. If we learn that we have collected such information, we will delete it promptly.

9. Changes to This Policy

We may update this Online Privacy Policy periodically. Any updates will be posted on this page with a revised “Last Updated” date.

10. Contact Us

If you have questions about this Online Privacy Policy or wish to exercise your privacy rights, please contact:

Privacy Officer
Portum Behavioral Health

Phone: (551) 306-4000
Email: [[email protected]]